The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur.
The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America's Next Top Model; Helen Jennings, Editor of ARISE magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress.
Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation.
Samata Pattinson is an award-winning womenswear designer, author and producer with her own fashion label, Samata. In 2011 she won Suzy Amis Cameron's international Red Carpet Green Dress competition to create a red carpet gown from sustainable materials. Samata is now the Global Campaign Director of Red Carpet Green Dress, working between Los Angeles, New York and London, with international brands including Vivienne Westwood, Reformation and Stella McCartney. Listed by Red magazine as `one to watch' in their `Top 20 women under the age of 30' in 2011, Samata is also a guest lecturer at a number of fashion colleges including the London College of Fashion, Central St Martins, Berkeley and ESMOD and has written for The Guardian, Vogue UK AND Cison. In 2016 Samata produced and narrated the short video Designing Change alongside Suzy Amis Cameron.
Why Is This Book Needed? What Is Fashion? An Overview Of The Industry Who Are The Key Players? Key Fashion Centres The Value Of The Fashion Industry Fashion Events And Seasons Venturing In Vision And Goals Success And Decision-Making Can You Identify Your Strengths? Fashion Industry Jobs And Career Paths Work Experience And Placements How To Make Yourself More Employable International Fashion Schools And Colleges Applying For Courses Creating A Stunning Portfolio Being A Designer Trends Different Types Of Designers: What Kind Of Designer Are You? High Street Fashion, Ready To Wear And Haute Couture The Characteristics Of A Fashion Designer The Design Brief What Does A Designer Do? Fashion Illustrators Sketching Learning Patterns Finding Your Feet Being Yourself Within The Fashion Industry Etiquette Within The Fashion Industry Dress For Success Finding A Network And Using It Know Your Message Trying To Fit In Changing Times: Social Media And The Fashion Industry A Facebook Fashion Brand Fashion Blogs Linkedin Twitter Youtube Business Planning Fashion Entrepreneurs The Importance Of A Mentor Research Resources Your Product, Your Collection, Your Customer Money, Money, Money From The Investors' Perspective Team Work And Sharing Applying To A Financial Institution Investor = Partner? Registering Your Company Useful Business Start Up Resources Manufacturing Production Capitals - Choosing Your CMT Unit Finding Fabrics Lead Times Quality Control Managing Your Production Purchasing Orders When Your Clothes Arrive If Things Go Wrong Showcasing Your Work Typical Criteria To Exhibit During Fashion Week Organising Your Own Fashion Show Working With Photographers Designers' Rights And Protective Organisations Creative Rights: How Can I Protect My Designs? Catalogue Your Design Process The Legal Side Of Fashion PR Being A Good Client Sponsorship Paths To Exposure Reaching Celebrities And Magazines What Editors And Stylists Are Looking For Contacting Editors And Stylists Who Are You Targeting? The Wish List Marketing Branding Trade Shows Sales Department Stores And Boutiques Online Retail Your Website Dealing With Buyers And Stockists Social Responsibility Fair Trade Eco Fashion What Are Organic Fabrics? Why Pro Bono Work? Model And Designer Etiquette Your Emotional Well-Being The Lifestyle Of A Fashion Designer Coping During Stressful Times Forcing Creativity Intrinsic And Extrinsic Motivation Getting Inspired Relaxation Corner Beautiful Sights: The Museum To-Do-List