1. Ironman and Ironman 70.3 are the most important racing brands in triathlon and among the top sports brands in the world.
2. Time-crunched Ironman training is a Holy Grail for the sport.
3. Dixon is highly associated with the Ironman brand because of the performance of his elite pro and age-group athletes at Ironman races and championships.
Matt Dixon is an exercise physiologist and an elite triathlon coach. Dixon has coached amateur and professional triathletes to over 300 Ironman(R) and Ironman 70.3(R) wins and podiums, 200 Ironman World Championship qualifiers, and several world championships.He is founder and president of purplepatch fitness, a fitness and coaching company that caters to endurance athletes of all levels. Dixon is an Ironman University Master Coach and a former professional triathlete and two-time Olympic trials finalist in swimming. He has a master's degree in clinical and exercise physiology and contributes regularly to Triathlete, LAVA, Outside, and USA Triathlon magazines. He has also been featured in the Wall Street Journal, New York Times, Men's Journal, Outside, Men's Fitness, and Men's Health. Dixon is a Camelbak Global Hydration Adviser and Powertap Educator.
Introduction Part 1: THE PERFORMANCE JOURNEY 1 Mindset 2 Setting the Lens 3 Planning Your Training 4 Executing Your Training 5 Developing Habits to Support Performance 6 Travel Protocols for Training and Racing 7 Executing Your Race Strategy 8 The Aftermath Part 2: THE PERFORMANCE PLAN Functional Strength Training The Fast-Track Training Progression Ironman-Distance Race-Prep Program Ironman 70.3-Distance Race-Prep Program Workout Glossary Index Acknowledgments About the Author