"Financial Times" Corporate Strategy Case Book
By: Philip A. Wickham (author)Paperback
More than 4 weeks availability
This text provides a range of interesting and exciting case material ready to use in isolation or in conjunction with the latest edition of Richard Lynch's Corporate Strategy. Each chapter contains up to six cases from the Financial Times newspaper relating to a specific topic. The chapters are supported by a brief commentary to explain the theory in that section. The cases are relevant and up-to-date and reflect the consistently excellent standard of FT journalism. The structure of the cases book matches exactly that of Corporate Strategy.
* The Nature of Corporate Strategy * Strategy in Theory and Practice * Analysing the Firm's Environment * Analysing Markets and Competitors * Analysing Customers * An Introduction to Resource Analysis * Analysing Human Resources * Analysing Financial Resources * Analysing Operational Resources * The Purpose of the Firm * The Role of Knowledge and Innovation in Strategy * Strategy and the Nature of the Firm * Developing Prescriptive Strategy Option * Emergent Criteria for Selecting Strategy Options * Selecting Strategy Options in Practices * Styles of Strategy Adoption * Strategic Planning, Resource Allocation and Control * Strategy, Structure and Organisational Fit * International Strategies * Strategy: a Dynamic Perspective * Managing Strategic Change * Building a Cohesive Strategy
Number Of Pages:
- ID: 9780273643425
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly
© Copyright 2013 - 2016 WHSmith and its suppliers.
WHSmith High Street Limited Greenbridge Road, Swindon, Wiltshire, United Kingdom, SN3 3LD, VAT GB238 5548 36