Dhun Karkaria was part of the first batch of students to graduate from the presitigious National Institute of Design, Ahmedabad. A respected designer, he was also part of the core group which started the Centre for Environmental Education, and he has a keen interest in the natural world and in heritage sites. In this lively and engaging book, he proposes to start a conversation with the reader about the philosophy that informs his design, his work and his life. Full of inspiring, irreverent gems such as 'Irrelevant text has no appropriate type' and 'Ideas bring money. Money doesn't bring ideas,' this book is nothing short of a manifesto! Revealing his debt of gratitude to inspirational figures such as Vikram Sarabhai and Verghese Kurien, the author also reflects on his profound concern for the natural world. Striking a defiant note against the prevailing ethos of greed and complacency, this book urges the young designer to disregard dogma and produce work that is honest and courageous. With more than 300 illustrated quotations, this volume distills Dhun Karkaria's humanitarian and pluralistic approach to design, work and life, making it an invaluable resource for the young designer and the seasoned professional alike.