Is Franchising Right For You?Why start a business from scratch when you can have a piece of the greatest expansion strategy ever conceived? Franchising is BIG and getting bigger in every sector--from restaurants and coffee chains to pet care and insurance. There is a franchise for everything and everyone.
As a potential franchise owner, you can be in charge of your own success while being supported by a known brand. Franchising gives you that ability, along with the satisfaction that comes only with building something that can last a lifetime and beyond. And, if you are successful, you eventually stop sweating the details and have the freedom to enjoy your life in a way that most around you cannot.
In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to:
Accurately assess the risks of buying a franchise
Determine if a franchise is a good fit for your personal goals
Research and vet potential franchise opportunities
Create a startup plan that meets your business goals
Prepare your franchise for success
Why dream about owning a franchise when you can take concrete steps to make it happen today? With The Franchisee Handbook as your guide, you have the power in your hands to start your own franchise journey right now.
Mark Siebert is the founder of iFranchise Group, a franchise consulting organization, and is an expert in evaluating a company's franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL. President and CEO of International Franchise Association
Contents Foreword by Robert Cresanti, CFE, president & CEO of the International Franchise Association Introduction Chapter 1: The Franchise Myth Chapter 2: The Secret Ingredient: You Chapter 3: Understanding Risk Chapter 4: Narrowing the Field Chapter 5: A Deeper Dive Chapter 6: Meeting the Franchisor Chapter 7: How Much Can I Make? Chapter 8: Making the Leap Chapter 9: The Die is Cast Appendix A: Resources Appendix B: Where to Obtain an FDD Appendix C: Sample Confidential Information Request Form (CIRF) Glossary Acknowledgments About the Author Index