Even as the television industry experiences significant transformation and disruption in the face of streaming and online delivery, the television channel itself persists. If anything, the television channel landscape has become more complex to navigate as viewers can now choose between broadcast, cable, streaming, and premium services across a host of different platforms and devices. From Networks to Netflix provides an authoritative answer to that navigational need, helping students, instructors, and scholars understand these industrial changes through the lens of the channel. Through examination of emerging services like Hulu and Amazon Prime Video, investigation of YouTube channels and cable outlets like Freeform and Comedy Central, and critiques of broadcast giants like ABC and PBS, this book offers a concrete, tangible means of exploring the foundations of a changing industry.
Derek Johnson is Associate Professor of Media and Cultural Studies at the University of Wisconsin - Madison. He is the author of Media Franchising: Creative License and Collaboration in the Culture Industries, as well as the co-editor of A Companion to Media Authorship, Making Media Work: Cultures of Management in the Entertainment Industries, and the forthcoming Point of Sale: Analyzing Media Retail.
Introduction/Channel Listings Channel 1 - Pop: Television Guides and Recommendations in a Changing Channel Landscape Derek Johnson Broadcast Stations and Networks Channel 2 - ABC: Crisis, Risk, and the Logics of Change Kristen J. Warner Channel 3 - The CW: Media Conglomerates in Partnership Caryn Murphy Channel 4 - Rede Globo: Global Expansions and Cross-Media Extensions in the Digital Era Courtney Brannon Donoghue Channel 5 - PBS: Crowdsourcing Culture Since 1969 Michele Hilmes Channel 6 - Alabama Public Television Network: Local Stations and Struggles Over Collective Identity Allison Perlman Channel 7 - DR: License Fees, Platform Neutrality and Public Service Obligation Hanne Bruun Channel 8 - MeTV: Old-Time TV's Last Stand? Derek Kompare Cable and Satellite Services Channel 9 - WGN America: From Chicago to Cable's Very Own Chris Becker Channel 10 - ESPN: Live Sports, Documentary Prestige, and On-Demand Culture Travis Vogan Channel 11 - NBC Sports Network: Building Elite Audiences from Broadcast Rights Deborah L. Jaramillo Channel 12 - The Weather Channel: Genre, Trust, and Unscripted Television in an Age of Apps Jon Kraszewski Channel 13 - TLC: Food, Fatness, and Spectacular Relatability Melissa Zimdars Channel 14 - MTV: #Prosocial Television Laurie Ouellette Channel 15 - A&E: From Art to Vice in the Managed Channel Portfolio David Craig and Derek Johnson Channel 16 - Spike TV: The Impossibility of Television for Men Amanda D. Lotz Channel 17 - Comedy Central: Transgressive Femininities and Reaffirmed Masculinities Nick Marx Channel 18 - Nick Jr.: Co-Viewing and the Limits of Dayparts Erin Copple Smith Channel 19 - Disney Junior: Imagining Industrial Intertextuality Kyra Hunting and Jonathan Gray Channel 20 - Disney XD: Boyhood and the Racial Politics of Market Segmentation Christopher Chavez Channel 21 - Freeform: Shaking off the Family Brand within a Conglomerate Family Barbara Selznick Channel 22 - El Rey: Latino Indie Auteur as Channel Identity Alisa Perren Streaming Channels Channel 23 - Awesomeness TV: Talent Management and Merchandising on Multi-Channel Networks Avi Santo Channel 24 - ISAtv: YouTube and the Branding of Asian America Lori Kido Lopez Channel 25 - East India Comedy: Channeling the Public Sphere in Online Satire Subin Paul Channel 26 - Twitter: Channels in the Stream James Bennett and Niki Strange Channel 27 - Twitch.TV: Tele-visualizing the Arcade Matthew Thomas Payne Channel 28 - BBC Three: Youth Television and Platform Neutral Public Broadcasting Faye Woods Channel 29 - Open TV: The Development Process Aymar Jean Christian Premium Television Channel 30 - Netflix: Streaming Channel Brands as Global Meaning Systems Timothy Havens Channel 31 - Hulu: Geoblocking National TV in an On-demand Era Evan Elkins Channel 32 - iQiyi: China's Internet Tigers Take Television Michael Curtin and Yongli Li Channel 33 - Amazon Prime Video: Where Information is Entertainment Karen Petruska Channel 34 - Playboy TV: Contradictions, Confusion, and Post-Network Pornography Peter Alilunas Channel 35 - Starz: Distinction, Value, and Fandom in Non-Linear Premium TV Myles McNutt Channel 36 - WWE Network: The Disruption of Over-The-Top Distribution Cory Barker and Andrew Zolides Channel 37 - CBS All Access: To Boldly Franchise Where No One Has Subscribed Before Derek Johnson