Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics (Palgrave Macmillan Series in Global Public Diplomacy 1st ed. 2014)

Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics (Palgrave Macmillan Series in Global Public Diplomacy 1st ed. 2014)

By: William A. Rugh (author)Paperback

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Description

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

About Author

William A. Rugh was a Foreign Service Officer for 31 years and served twice as US ambassador. He holds a PhD and has taught public diplomacy at the Fletcher School. He is the author of books and articles on public diplomacy and US foreign policy.

Contents

Table of Contents Acknowledgements Introduction PART I: THE CONTEXT 1. Legacy: Philosophy and Legal Basis 2. Public Diplomacy Personnel as FSOs PART II: FIELD OFFICE MANAGEMENT 3. The Public Affairs Officer 4. Contacts and Personal Networking PART III: INFORMATION PROGRAMS 5. Traditional Media 6. Social Media: Use in Public Diplomacy 7. Social Media: Factors to Consider PART IV: CULTURAL AND EDUCATION PROGRAMS 8. Cultural Programs 9. Centers, Libraries and Other American Spaces 10. Educational Exchanges PART V: PENTAGON COMMUNICATIONS 11. Defense Department Communications Expansion 12. Comparing DOD and State's Communications Conclusion 13. Changes and Enduring Principles in PD Practice

Product Details

  • ISBN13: 9781137589378
  • Format: Paperback
  • Number Of Pages: 276
  • ID: 9781137589378
  • weight: 371
  • ISBN10: 113758937X
  • edition: 1st ed. 2014

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