We live in unprecedented times. Climate change and ecosystem collapse are altering our world beyond recognition, and a growing global population is exacerbating the pressure on the resources that power our economies. How should the private sector respond to the new risks and uncertainties of our Crowded Planet?
Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called 'sustainable business' practices. Instead, the acute ecological crisis requires an all-round rethink of what business does, and how it does it. This book explores what business responsibility looks like today, and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.
Frugal Value provides practitioners and scholars with the perspective and tools they need to design companies that help drive the socio-economic changes so urgently required for a sustainable and just world.
Carina Millstone is a UK-based sustainability professional and campaigner. She founded The Orchard Project and currently serves as the Executive Director of Feedback Global.
Introduction: The Failure of Sustainable Business The Crowded Planet Chapter 1: The Economy-in-Planet Chapter 2: The Transition to the Economy-in-Planet Part 1: Products and Services Chapter 3: The Purpose and Design of Products Chapter 4: Properties of Efficient and Sufficient Products Part 2: Activities and Business Models Chapter 5: Product Stewardship Chapter 6: Product Access Part 3: Operations and Supply Chains Chapter 7: The Case for Proximity and Appropriate Scale Chapter 8: The Case for Worker-Centeredness Part 4: Ownership Structure, Financing and Legal Form Chapter 9: The Problem with Shareholdership in the Legacy Economy Chapter 10: Ownership by Workers, Beneficiaries and Investors Part 5: The Purpose, Scope and Limits of Business Chapter 11: Profit, Financial and Worthwhile Chapter 12: Lifestyle Creation, Through Business or Otherwise Conclusion: What Would it Take to Make Frugal Value Possible?