FT Guide to Business Training (The FT Guides)

FT Guide to Business Training (The FT Guides)

By: Jeremy Cassell (author), Tom Bird (author)Paperback

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Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher. The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK's leading business trainers and based on extensive research into what the best trainers say and do, this book: * Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments * Provides a comprehensive resource of ideas, tools and approaches * Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery * Reveals the secrets of outstanding business training so that you can improve your reputation and results * Answers commonly asked questions * Offers support on your training journey via www.ftguidetobusinesstraining.com

About Author

Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L'Oreal and National Sales Training Manager for Walker's, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer. Tom Bird. Tom's business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.


Part 1 Introduction Identifies who the book is for Sets outcomes Creates interest by a self assessment questionnaire Defines differences in a variety of learning interventions coaching, training, facilitation Answers the question what is training? Defines benefits for improving as a trainer 1) How do people learn? Learning models- Honey and Mumford etc Overview of key models Intro to accelerated learning Knowledge transfer 2) It starts with you Parent /Child overview of transactional analysis Beliefs &Values Attitude of you as trainer Don't need to be an expert to be a great trainer Key qualities identified in the modelling research process Personal self-awareness / preferences 3) Anatomy of a bad trainer Examples of a bad training from the perspective of a participant Identifies all the reasons why training has got a bad name in some quarters Relays personal stories of incompetence Quotes from senior figures in business bad mouthing profession Links to bad experiences at school Part 2 4) Training needs analysis Link to sales What happens when needs are not identified Simple templates for use at all levels - Behaviours + skills + attitude Outcome setting + Learning outcomes Importance of focusing on audience 5) Design The process Building the why? The importance of grabbing the audience Pacing the audience + audience states Lobbying in advance Creating responsibility and awareness States to support learning Big + small chunk Introduction to the 4 Mat systems Are you getting in the way of design? ensuring your own preference does not dominate COMB at start of training context, objective, map, benefits Importance of environment How to rehearse rehearse like mad and then look as though it is spontaneous Part 3 6) Delivery Links to stand up comedy Building Rapport &Establishing credibility Credentials / qualifications Your voice Body Language Feedback to self / from others Maximising engagement Ice breakers Different methods of delivery tell/ group/ small group / case study / individual / exercises Managing groups Exercises planning / structure / facilitation Engagement questions / Stories and metaphors / other ideas Group discussions Use of space Handling different types identification and then how Working with different cultures Handling the hecklers 7) Blended approach Definition Benefits of blended Pre-seminar work The role of e-learning and technology Follow up and reflective learning logs 8) Assessing impact Why measure? The challenges ROE (return on investment vs. Return on expectation) Feedback and evaluation specific model Kirkpatrick model Reflecting on training why and how? 9) Working with external trainers How to be a great client Using external trainers Value for money vs. collaborative approach Working with procurement Budgeting Negotiation 10) Putting it all together and action planning Importance of having a plan What a great plan looks like from individual, team and organisational perspective What can go wrong? Success stories Individual action plan Resources Summary

Product Details

  • ISBN13: 9780273772972
  • Format: Paperback
  • Number Of Pages: 296
  • ID: 9780273772972
  • weight: 574
  • ISBN10: 027377297X

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