This book provides foundational knowledge of sport management to help readers prepare for advanced study or a career in the industry. Written by an author team with experience in both the academic world and sport industry, "Fundamentals of Sport Management" combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. It covers everything from managerial principles and sport policy to marketing, economics and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research and career opportunities. This text is part of Human Kinetics' "Fundamentals of Sport and Exercise Science" series. Welcome to the exciting world of sport management.
Robert E. Baker is an associate professor, the coordinator of sport management, and the founding director of the Center for Sport Management at George Mason University, Virginia. Baker has decades of experience working in the sport industry and more than 13 years in higher education. Craig Esherick, is an assistant professor of sport management and associate director at George Mason University. Esherick has a varied background in the sport industry, having spent 25 years coaching basketball at various levels, worked as a television sports commentator and teaching sport management.
Part I. Welcome to Sport Management; Chapter 1. What Is Sport Management?; Part II. Building Blocks of Sport Management; Chapter 3. Sport Management Principles and Functions; Chapter 5. Sport Policy and Governance; Chapter 6. Sport Venues, Event Management and; Chapter 7. Sport Law; Chapter 8. Sport Marketing; Chapter 10. Sport Economics; Chapter 11. Sport Finance; Chapter 12. Ethics in Sport Management.