This clear, accessible manual is designed specifically for people running the thousands of small museums, historic houses, and historic sites across the U.S. and Canada. Typically, these smaller institutions lack endowments and are under-funded. They also tend to be understaffed, so that their administrators wear many hats: curator, researcher, building manager, accountant, and fundraiser, to name a few. This guide will help small-museum administrators perform their jobs more efficiently by teaching them how to secure funding for their programs and institutions.
Salvatore G. Cilella, Jr. is president and CEO of the Atlanta Historical Society and has spent much of his life raising money for various organizations, including the Smithsonian Institution and Columbia Museum of Art.
Preface Chapter 1. Philanthropy and the non-profit world Chapter 2. The Universe of Fundraising Chapter 3. Stewardship: Managing the Donor Relationship, or The Continuity of Approach Chapter 4. Methods of Solicitation: Asking for the Order Chapter 5. Membership, Annual Appeal, and Special Events Chapter 6. Managing a Capital Campaign Chapter 7. Grantsmanship Chapter 8. Major Gifts, Transformational Gifts and Deferred or Planned Giving: Concepts for the Advanced Institution Chapter 9. Concepts for the Advanced Institution Bibliography