Future-driven Library Marketing: Vision, Partnerships, Strategies

Future-driven Library Marketing: Vision, Partnerships, Strategies


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This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of ""Customer Service Excellence: A Concise Guide for Librarians"" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers. ""Future-Driven Library Marketing"" helps to make the right choices, combining marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.

Product Details

  • ISBN13: 9780838907351
  • Format: Paperback
  • ID: 9780838907351
  • ISBN10: 0838907350

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
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