About the Author
Lawrence R. (Larry) Samuel is the founder of AmeriCulture, a Miami- and New York-based consultancy dedicated to translating the emerging cultural landscape into business opportunities. Called "the Margaret Mead of plutocrats" by Slate.com, Larry has been a leading culture consultant to Fortune 500 companies and blue-chip advertising agencies since 1990. As one of the top trend consultants in the country, he advised a Who's Who of companies and agencies across a wide variety of industries and categories, including Anheuser Busch, Baskin-Robbins, Chase, Conde Nast, General Mills, Hasbro, John Hancock, Liberty Mutual, LL Bean, and Whirlpool. Larry's breakthrough research study on American wealth culture for JP Morgan, which identified 5 types of American millionaires based on his unique methodology, was widely reported in the media. Larry is a blogger for Psychology Today and is the author of many books, including The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World (1998), Future: A Recent History (2009), Rich: The Rise and Fall of American Wealth Culture (2009), and Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life (2017).