Genius Unmasked

Genius Unmasked

By: Roberta B. Ness (author)Hardback

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Genius. It is a word that invokes mystique. How did Einstein deduce the theory of special relativity? How did Rutherford intuit the inner secrets of the atom? Although (in hindsight) genius can appear to have been predictable, more often such thinking was inscrutable - like a bolt of insight arising from nowhere. Perhaps the minds of geniuses, prepared through the providence of genetics, were simply lucked upon by chance. Or perhaps their visionary insights were attained through divine intervention. But could there be an entirely different explanation? Could there be a more knowable process underlying genius? Genius Unmasked reveals the nature of genius. Roberta Ness asks, "Is breathtaking creativity really so magical? Or are there, instead, consistent maps that iconic scientists used to discover their imaginative ideas?" What this entertaining book demonstrates is that genius is achieved through a thinking process that is less mystical than it is systematic. Even the greatest of innovative minds used a cognitive tool box that can be opened and understood. Genius Unmasked is an adventure through the lives and minds of more than a dozen genius scientists. It unveils the formula behind their radical thinking. But this is not just a book of stories. Through explanation of innovation tools and their impressive demonstration, it will help you to learn for yourself how to become a better innovator. In the end, Genius Unmasked is a "how to" book for advancing your own personal creativity.

About Author

Roberta Ness is an internationally renowned physician-scientist and author of over 300 scientific papers and books. She is a member of the Institute of Medicine National Academies of Science, a Fellow of the American College of Physicians, a Fellow of the American College of Epidemiology, and a frequent advisor to the National Institutes of Health, Department of Defense, and Centers for Disease Control. She is a past President of the American College of Epidemiology and President of the American Epidemiology Society. Her many awards and honors include a White House appointment to the Board of the Mickey Leland Center as well as receipt of the Snow Award, the most prestigious lifetime achievement award in her profession, presented by the American Public Health Association.


Chapter 1: Hero Worship ; Chapter 2: Nature v God (Darwin) ; Chapter 3: Darwin Annotated: Use of Innovation Tools ; Chapter 4: The Miracle Worker (Montessori) ; Chapter 5: Honey I Shrunk the Ruler (Einstein) ; Chapter 6: Pick the Innovator ; Chapter 7: Is Psychology All in Your Head? (Milgram) ; Chapter 8: Inspirations from the Heart (Morris and Keys) ; Chapter 9: It's Electric (Edison) ; Chapter 10: Two Luminous Lives (Curie and Rutherford) ; Chapter 11: Immunology and the Uncommon Man (Metchnikoff) ; Chapter 12: Connectivity (Paul Baran and other web creators) ; Chapter 13: A Modest Proposal for Saving Mankind (Borlaug and Green Revolutionaries) ; Chapter 14: Medications Everywhere but Only One Pill (Marker and Hertig/Rock) ; Chapter 15: A Way to Die (Innovation students) ; Chapter 16: Steering the Craft ; References

Product Details

  • ISBN13: 9780199976591
  • Format: Hardback
  • Number Of Pages: 240
  • ID: 9780199976591
  • weight: 458
  • ISBN10: 0199976597

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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