Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it's easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn:
How to choose the best marketing tactics for their situation and personality
Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
Online networking and prospecting, social media, and internet marketing strategies that really work
Advice on integrating online and offline tactics
Tips for dealing with fear, resistance, and procrastination
And more Complete with worksheets, exercises and all-new examples.
Get Clients Now! remains the definitive guide on winning new business.
C. J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort.
Contents Foreword by Jay Conrad Levinson Acknowledgments Introduction PART I: THE SETUP Chapter 1: What Really Works? Effective Marketing Strategies Chapter 2: Where Do You Start? The Marketing and Sales Cycle Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal PART II: THE SYSTEM Chapter 4: What's Stopping You? Selecting Your Success Ingredients Chapter 5: Here's What to Do: Choosing from the Action Plan Menu Chapter 6: You're Ready . . . Let's Go! Putting the System into Action PART III: THE STRATEGIES Chapter 7: Filling the Pipeline: When You Don't Know Enough People to Contact Chapter 8: Following Up: When You Know Plenty of People but You're Not Contacting Them Chapter 9: Having Sales Conversations: When You're Contacting People but Not Getting a Chance to Sell Chapter 10: Closing Sales: When You're Having Sales Conversations but Not Getting Sales Index