Gift Giving: A Research Anthology

Gift Giving: A Research Anthology

By: Cele Otnes (author), Richard Francis Beltramini (author), Richard F. Beltramini (editor), Cele Otnes (editor)Hardback

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Gift Giving brings together 21 scholars from a variety of disciplines including consumer behavior, communications, and sociology who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.


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Product Details

  • publication date: 31/12/1996
  • ISBN13: 9780879727055
  • Format: Hardback
  • Number Of Pages: 238
  • ID: 9780879727055
  • weight: 590
  • ISBN10: 0879727055

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