In this new generation, media contributed in constructing people's identity. Different messages from the media would affect how we conceive ourselves. At the same time, the rising status of female gives opportunities for the market to explore a new pool of targets. In Hong Kong, it is a media-structured environment with different televised messages around us and how can these messages affect what we think, especially regarding females?This book is organised into two main sections. It aims to discuss how tween girls and teen girls in Hong Kong are being influenced by the images and celebrities from the media in evaluating the gender roles and sexuality. Through the quantitative and qualitative studies, people could examine and understand how the girls interact with the media and how they interpret the messages from the media.