Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-Location (Ashgate Economic Geography Series)

Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-Location (Ashgate Economic Geography Series)

By: Yasuyuki Motoyama (author), Professor Peter Nijkamp (series_editor), Professor Mike Taylor (series_editor), Professor Jessie P. H. Poon (series_editor)Hardback

1 - 2 weeks availability

Description

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

Create a review

About Author

Yasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation.

Contents

Contents: Preface; Introduction; In search of answers to being global and local; Sony Vaio 505: a portable and good-looking market niche; Toyota Prius: call for next century induced hybrid technology; Canon's bubble jet printer BJ-10v: the 13-year journey from basic research to product; Innovation and geography; List of interviewees; References; Index.

Product Details

  • publication date: 28/09/2012
  • ISBN13: 9781409421467
  • Format: Hardback
  • Number Of Pages: 180
  • ID: 9781409421467
  • weight: 484
  • ISBN10: 1409421465

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close