Has the global spread of predominantly North American popular culture forced Asian nations and communities to produce nothing but pale imitations of a shallow, hedonistic alien culture? Far from it!Global Goes Local examines popular culture from pop music in contemporary Korea and pre-war Shanghai to television dramas in China and TV commercials in Malaysia. International scholars with varying disciplinary perspectives show how imported cultural forms can be invested with fresh meaning and transformed by local artists to assert identity and express resistance. This collection tackles significant questions about popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.
Timothy Craig is Associate Professor, Faculty ofBusiness, University of Victoria. He is the author of Japan Pop!Inside the World of Japanese Popular Culture. RichardKing is Associate Professor of Chinese, Department of Pacificand Asian Studies, University of Victoria.
Figures Acknowledgments Asia and Global Popular Culture: The View from He Yong's GarbageDump / Richard King and Timothy J. Craig Part 1: Global versus Local -- Hybridity and Appropriationin Asian Popular Culture 1. Hulk Hogan in the Rainforest / Peter Metcalf 2. Hybridity and Disjuncture in Mainland Chinese Popular Music /Mercedes M. Dujunco 3. Under Attack: Mass Media Technology and Indigenous MusicalPractices in the Philippines / Michiyo Yoneno Reyes 4. Rocking East and West: The USA in Malaysian Music (An AmericanRemix) / Eric C. Thompson 5. Exploding Ballads: The Transformation of Korean Pop Music /Keith Howard Part 2: Political, Ideological, and Spiritual Tensions inAsian Popular Culture 6. The Poetics and Politics of Sister Drum: "Tibetan"Music in the Global Marketplace / Janet L. Upton 7. Television Drama in China: Engineering Souls for the Market /Michael Keane 8. Moral Advertising in Malaysian TV Commercials / Todd Joseph,Miles Holden and Azrina Husin 9. "You May Not Believe, But Never Offend the Spirits":Spirit-Medium Cults and Popular Media in Modern Thailand / PattanaKitiarsa 10. Revisioning Japanese Religiosity: Osamu Tezuka's Hi no tori(The Phoenix) / Mark MacWilliams Part 3: The Creation, Assertion, and Representation ofIdentity in Asian Popular Culture 11. Images of Asians in the Art of the Great Pacific War, 1937-45 /Nancy Brcak and John Pavia 12. To Fight the Losing War, to Remember the Lost War: The ChangingRole of Gunka, Japanese War Songs / Junko Oba 13. The Incantation of Shanghai: Singing a City into Existence /Isabel K.F. Wong 14. Cassettes, Bazaars, and Saving the Nation: The Uyghur MusicIndustry in Xinjiang, China / Rachel Harris Bibliography Credits Contributors Index