Cheap mechanical and satellite transmissions have made a
predominantly North American culture available to a global audience.
Does this mean that rock 'n' roll, soap opera reruns, and
professional wrestling will destroy Asian traditions and leave Asian
nations to produce nothing but imitations of a shallow, hedonistic
alien culture? Far from it!
In Global Goes Local, international scholars from a variety
of disciplinary perspectives examine different forms of popular culture
in Asia. Covering topics from pop music in Korea to TV commercials in
Malaysia, this collection shows how imported cultural forms can be
invested with fresh meaning and transformed by local artists to result
in new forms of assertion and resistance that also meet the needs of
their particular audiences.
Global Goes Local addresses significant questions being
considered by scholars of popular culture and offers case studies of
how culture suffers, survives, or prospers in Asian communities in an
age of global communication.
Timothy Craig is Associate Professor, Faculty of Business, University of Victoria. He is the author of Japan Pop! Inside the World of Japanese Popular Culture. Richard King is Associate Professor of Chinese, Department of Pacific and Asian Studies, University of Victoria.
Figures Acknowledgments Asia and Global Popular Culture: The View from He Yong's Garbage Dump / Richard King and Timothy J. Craig Part 1: Global versus Local -- Hybridity and Appropriation in Asian Popular Culture 1. Hulk Hogan in the Rainforest / Peter Metcalf 2. Hybridity and Disjuncture in Mainland Chinese Popular Music / Mercedes M. Dujunco 3. Under Attack: Mass Media Technology and Indigenous Musical Practices in the Philippines / Michiyo Yoneno Reyes 4. Rocking East and West: The USA in Malaysian Music (An American Remix) / Eric C. Thompson 5. Exploding Ballads: The Transformation of Korean Pop Music / Keith Howard Part 2: Political, Ideological, and Spiritual Tensions in Asian Popular Culture 6. The Poetics and Politics of Sister Drum: "Tibetan" Music in the Global Marketplace / Janet L. Upton 7. Television Drama in China: Engineering Souls for the Market / Michael Keane 8. Moral Advertising in Malaysian TV Commercials / Todd Joseph, Miles Holden and Azrina Husin 9. "You May Not Believe, But Never Offend the Spirits": Spirit-Medium Cults and Popular Media in Modern Thailand / Pattana Kitiarsa 10. Revisioning Japanese Religiosity: Osamu Tezuka's Hi no tori (The Phoenix) / Mark MacWilliams Part 3: The Creation, Assertion, and Representation of Identity in Asian Popular Culture 11. Images of Asians in the Art of the Great Pacific War, 1937-45 / Nancy Brcak and John Pavia 12. To Fight the Losing War, to Remember the Lost War: The Changing Role of Gunka, Japanese War Songs / Junko Oba 13. The Incantation of Shanghai: Singing a City into Existence / Isabel K.F. Wong 14. Cassettes, Bazaars, and Saving the Nation: The Uyghur Music Industry in Xinjiang, China / Rachel Harris Bibliography Credits Contributors Index