Global Media Giants

Global Media Giants

By: Rodrigo Gomez (editor), Janet Wasko (editor), Benjamin J. Birkinbine (editor)Paperback

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Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

About Author

Benjamin J. Birkinbine is an Assistant Professor in the Reynolds School of Journalism at the University of Nevada, Reno. His research interests are related to the political economy of communication, digital media studies, and open source technology. He completed his dissertation, "Incorporating the Commons: A Political Economic Analysis of Corporate Involvement in Free and Open Source Software" in August of 2015. Rodrigo Gomez is Senior Lecturer in cultural industries and communication policies at the Autonomous Metropolitan University (UAM), Cuajimalpa campus in Mexico City. He coordinates the Observatory of Cultural Industries, Policies and Consumption and is currently chair of the Political Economy section of the International Association for Media and Communication Research (IAMCR). He is former president of the Mexican Association of Communication Research. Janet Wasko is a Professor and Knight Chair in Communication Research at the University of Oregon (USA). She is the author or co-editor of 19 books related to the political economy of the media, especially focusing on the US film industry, and more specifically, on the Walt Disney Company. She is currently the President of the IAMCR


Introduction. Part I. Global Giants. 1. The Walt Disney Company. 2. National Amusements Incorporated. 3. Time Warner. 4. Comcast Corporation. 5. News Corporation. Part II: Regional & Geolinguistical Giants. 6. Televisa. 7. America Movil. 8. The Bertelsmann Group. 9. Vivendi. 10. Mediaset S.p.A. (Gruppo Mediaset). 11. Telefonica. 12. Grupo Prisa. 13. TV Globo & The Globo Group. 14. Sony Corporation. Part III: Regional Overviews. 15. South America. 16. The Middle East. 17. Sub-Saharan Africa. 18. Eastern Europe. 19. South Asia. 20. East Asia & China. 21. Australian and New Zealand Media Corporations. Part IV: Internet Giants. 22. Apple, Inc. 23. The Microsoft Corporation. 24. Google, Inc. 25. 26. Facebook. Part V: Global Ratings & Advertising Giants. 27. The Nielsen Company 28. Interpublic Group of Companies. Conclusion: Reflections on Media Power.

Product Details

  • ISBN13: 9781138927711
  • Format: Paperback
  • Number Of Pages: 496
  • ID: 9781138927711
  • weight: 885
  • ISBN10: 1138927716

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