Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.
Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research centers on issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.
1. Global Business Dynamics 2. Environmental Analysis 3. Strategy Building 4. Case Studies 4.1 Alibaba Group: A successful Chinese and international digital business giant? 4.2 Corporate Social Responsibility (CSR) taking the case of Facebook 4.3 Environmental analysis for Russia in light of economic sanctions 4.4 Healthcare Industry in Japan 4.5 Alphabet: Gaining market dominance through external knowledge resources 4.6 Philips: Diversification strategy in practice 4.7 Starbucks: You may think it is franchising only but it is not 4.8 Fresenius: Concentration strategies in health care business 4.9 Boehringer Ingelheim: License driven market entry