Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
Table of Contents Acknowledgments 1. Eye of the Beholder: Defining Negative Campaigning 2. What Good Old Days?: Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War 3. Going Nuclear 1964: The Rise of Television Attack Ads 4. Dismissive Politics: The Governor against the Actor 5. "The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 1970 6. Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms 7. Dole-Gingrich: Going Negative Early and Often 8. The Politics of Fear: Negative Campaigning in the Post-9/11 World 9. Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity 10. A Double-Edged Sword: When Negative Campaigning Backfires 11. Hitting the Mark: Negative Campaigning Efforts that Just Plain Worked 12. It's in the Mail: Negative Campaigning Comes Home 13. Conclusion: The Future of Negative Campaigning 14. A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections 15. Singe but Don't Burn: Negative Campaigning in the 2008 Presidential Election Selected Bibliography Index About the Author