Going Dirty: The Art of Negative Campaigning

Going Dirty: The Art of Negative Campaigning

By: David Mark (author)Hardback

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Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

About Author

David Mark is a senior editor for The Politico.


Chapter 1 Eye of the Beholder: Defining Negative Campaigning Chapter 2 What Good Old Days? Notable Developments in Negative Campaigning from the Late 18th Century through the Dawn of the Cold War Chapter 3 Going Nuclear 1964: The Rise of Television Attack Ads Chapter 4 Dismissive Politics: The Governor Versus the Actor Chapter 5 "The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 1970 Chapter 6 Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms Chapter 7 Dole-Gingrich: Going Negative Early and Often Chapter 8 The Politics of Fear: Negative Campaigning in the Post-9/11 World Chapter 9 Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity Chapter 10 A Double-Edged Sword: When Negative Campaigning Backfires Chapter 11 Hitting the Mark: Negative Campaigning Efforts That Just Plain Worked Chapter 12 It's in the Mail: Negative Campaigning Comes Home Chapter 13 Conclusion: The Future of Negative Campaigning Chapter 14 A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections

Product Details

  • ISBN13: 9780742545007
  • Format: Hardback
  • Number Of Pages: 288
  • ID: 9780742545007
  • weight: 503
  • ISBN10: 0742545008

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