Guide to Managerial Communication (Pearson New International Edition)

Guide to Managerial Communication (Pearson New International Edition)

By: Lynn Hamilton (author), Mary M. Munter (author)Paperback

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For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

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PART I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Communication Strategy Checklist Guide to the Guide to Managerial Communication PART II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Challenges PART III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Clear Progression and Linkage Effective Paragraphs and Sections PART IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists PART V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations PART VI. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Relaxation Techniques Listening Skills Speaking Checklists PART VII. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Your Slide Master Designing Each Individual Slide Using Visual Aids APPENDICES Appendix B: Writing Correctly: Grammar Bibliography Index

Product Details

  • publication date: 06/08/2013
  • ISBN13: 9781292021751
  • Format: Paperback
  • Number Of Pages: 192
  • ID: 9781292021751
  • weight: 426
  • ISBN10: 1292021756
  • edition: Pearson New International Edition

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