More than 4 weeks availability
For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
PART I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Communication Strategy Checklist Guide to the Guide to Managerial Communication PART II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Challenges PART III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Clear Progression and Linkage Effective Paragraphs and Sections PART IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists PART V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations PART VI. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Relaxation Techniques Listening Skills Speaking Checklists PART VII. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Your Slide Master Designing Each Individual Slide Using Visual Aids APPENDICES Appendix B: Writing Correctly: Grammar Bibliography Index
Number Of Pages:
- ID: 9781292021751
Pearson New International Edition
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly
© Copyright 2013 - 2017 WHSmith and its suppliers.
WHSmith High Street Limited Greenbridge Road, Swindon, Wiltshire, United Kingdom, SN3 3LD, VAT GB238 5548 36