Health Communication and Mass Media: An Integrated Approach to Policy and Practice

Health Communication and Mass Media: An Integrated Approach to Policy and Practice

By: Rukhsana Ahmed (editor), Benjamin R. Bates (editor)Hardback

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Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

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About Author

Dr Rukhsana Ahmed is Associate Professor in the Department of Communication at the University of Ottawa. She holds Masters Degrees in International Relations (University of Dhaka); International Development Studies; and Communication Studies, and a PhD in Health Communication (Ohio University). Her research embraces the cross-disciplinary nature of the study of communication with a specific focus on health care. She has published journal articles and book chapters focused on the intersection of health, communication, and culture. Dr Benjamin R. Bates is currently an Associate Professor and Director for Graduate Studies in the School of Communication Studies at Ohio University. Dr Bates earned his PhD at the University of Georgia. He has authored or co-authored more than 50 peer-reviewed publications and made presentations to learned societies at the intersection of health, communication, and media. He is past chair of the health communication interest group of the Eastern Communication Association.


Contents: Foreword, Rafael Obregon; Preface; Part 1 Introduction: Communicating health through mass media: an overview, Rukhsana Ahmed and Benjamin R. Bates; Healthcare reform information sources in relation to information quality, information-seeking and uncertainty, Jennifer L. Bevan, Lisa Sparkes, Julia Ernst, Jessica Francies and Nicole Santora; Theory-based health campaigns: a winning combination, Micheline Frenette. Part 2 Health Communication and Web Media: Disease, representation, and public relations: a discourse analysis of HIV/AIDS websites, Vinita Agarwal, Margaret U. Da (TM)Silva and Greg B. Leichty; Managing sexual health and related stigma through electronic learning environments, Candy J. Noltensmeyer, Sara Peters, Rebecca J. Meisenbach and Heather Eastman-Mueller; Beneficial participation: lurking vs posting in online support groups, Galit Nimrod. Part 3 Health Communication and Mobile Media: Effectively promoting healthy living and behaviors through mobile phones, Bree Holtz and Lorraine Buis; Targeting young adult texters for public health emergency messages: a Q-study of uses and gratifications, Hilary N. Karasz, Meredith Li-Vollmer, Sharon Bogan and Whitney Offenbecher; Reaching the unreachable: how eHealth and mobile health technologies impact at-risk populations, Rowena L. Briones and Beth Sundstrom. Part 4 Health Communication and Communication Systems: Coming full circle in rural trauma: chronicling the development and testing of communication systems in rural trauma networks, Theodore A. Avtgis and E. Phillips Polack; From patient-based records to patient-centered care: reconfiguring health care systems for interoperable electronic health records, Nicole Mardis; The role of communication in health informatics integration success: case study of an Ontario pediatric critical care unit, Victoria Aceti and Rocci Luppicini. Part 5 Health Communication and Media Ethics: Doing good, doing right: the ethics of health communication, Seow Ting Lee; Eating disorders and obesity: conflict and common ground in health promotion and prevention, Hunna Watson and Julie McCormack; The ethics of disability representations on television, Tracy R. Worrell; Index.

Product Details

  • publication date: 28/06/2013
  • ISBN13: 9781409447139
  • Format: Hardback
  • Number Of Pages: 272
  • ID: 9781409447139
  • weight: 635
  • ISBN10: 1409447138

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