Health Communication Message Design: Theory and Practice

Health Communication Message Design: Theory and Practice

By: Hyunyi Cho (editor)Paperback

1 - 2 weeks availability

Description

This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: * theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages * audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed * suggested further readings guide students through additional theory and research * end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation * a glossary.

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About Author

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Purdue University. Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

Contents

Theory-Based Message Design From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages - Daniel O'Keefe The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages - Marco Yzer Health Risk Message Design Using the Extended Parallel Process Model - Michael Basil, Kim Witte Using Emotional Appeals in Health Messages - Monique Mitchell Turner Designing Inoculation Messages for Health Communication Campaigns - Bobi Ivanov Using Narratives to Promote Health: A Culture-Centric Approach - Linda Larkey, Amy Hill Audience-Centered Message Design The Cultural Variance Framework for Tailoriing Health Messages - Rachel Davis, Ken Resnicow The Communication Theory of Identity as a Framework for Health Message Design - Michael Hecht, HyeJeong Choi Religiosity, Spirituality and the Design of Health Communication Messages and Interventions - Cheryl Holt Addressing Health literacy in the Design of Health Messages - Jakob D. Jensen Addressing Fatalism with Health Communication Messages - Lijiang Shen, Celeste Condit Deigning Messages for Individuals in Different Stages of Change - Seth Noar, Stephanie Van Stee Designing High Message Sensation Value Messages for the Sensation Seeking Audience - Susan Morgan

Product Details

  • publication date: 13/12/2011
  • ISBN13: 9781412986557
  • Format: Paperback
  • Number Of Pages: 296
  • ID: 9781412986557
  • weight: 458
  • ISBN10: 1412986559

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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