Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
Do Kyun Kim (PhD, Ohio University) is Assistant Professor and Richard D'Aquin/BORSF Endowed Professor in the Department of Communication at the University of Louisiana at Lafayette. Arvind Singhal (PhD, University of Southern California) is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative at the University of Texas at El Paso, and the William J. Clinton Distinguished Fellow at the Clinton School of Public Service in Little Rock, Arkansas. Gary L. Kreps (PhD, University of Southern California) is a University Distinguished Professor at George Mason University, where he serves as Chair of the Department of Communication and directs the Center for Health and Risk Communication. Along with professorships at several universities, he was Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.
Contents: Do Kyun Kim/Arvind Singhal/Gary Kreps: Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion- Charles K. Atkin/Ronald E. Rice: Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns - Andrew Isham/Bret R. Shaw/Dave Gustafson: Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field - Carolyn Lauckner/Pamela Whitten: A Primer for Using Mobile Apps and Social Media in Healthcare - Hua Wang/Arvind Singhal: Digital Games: The SECRET of Alternative Health Realities - Caroline Jacoby/Jane Brown/Uttara Bharath Kumar/Rajiv N. Rimal/Sanjanthi Velu: Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs - Wayne A. Beach/Kyle Gutzmer/David M. Dozier/Mary K. Buller/David B. Buller: Conversations about Cancer (CAC): A National and Global Strategy for Impacting Family and Medical Interactions - Tess Thompson/Matthew W. Kreuter: Narrative-based Health Communication Interventions: Using Survivor Stories to Increase Breast Cancer Knowledge and Promote Mammography - Anat Gesser-Edelsburg: Drama as a Rhetorical Health Communication Strategy - Do Kyun Kim/James W. Dearing: Communication Network Analysis for the Diffusion of Health: Identifying Key Individuals - Arvind Singhal: The Positive Deviance Approach to Designing and Implementing Health Communication Interventions - Melinda R. Weathers/Edward Maibach/Matthew Nisbet: Using Theory and Audience Research to Convey the Human Implications of Climate Change - Do Kyun Kim: Integrating the Diffusion of Innovations and Social Marketing for Designing an HIV/AIDS-Prevention Strategy among a Hard-to-Reach Population - Linda Neuhauser/Gary L. Kreps/S. Leonard Syme: Community Participatory Design of Health Communication Interventions - Kari Hartwig: Faith-based Community Health Interventions: Incorporating Cultural Ecology, the Social Ecological Framework, and Gender Analysis - Do Kyun Kim: Designing Logos for Health Campaigns: Convergence of Semiotics and the Diffusion of Innovations - Gary L. Kreps: Strategic Communication for Health Advocacy and Social Change - Mohan J. Dutta: Health Activism as Resistance: MOSOP as a Site of Culture-Centered Resistance in Niger Delta Region of Nigeria - Bradford W. Hesse/David E. Nelson/Richard P. Moser/Kelly D. Blake/Wen-ying Sylvia Chou/Lila J Finney/Ellen Burke Beckjord: National Health Communication Surveillance Systems - Laurel J. Felt/Lucia Dura/Arvind Singhal: Cultural Beacons in Health Communication: Leveraging Overlooked Indicators and Grassroots Wisdoms - Gary L. Kreps: Evaluating Health Communication Interventions.
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