This fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice. It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation. Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions.This second edition:
provides practical guidance and tools for planning, delivering and evaluating health promotiongives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacyincludes activities to help you make applications to your own study or practice of health promotion
Health Promotion Practice, 2nd Edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.Series Editors: Rosalind Plowman and Nicki Thorogood.
Will Nutland is a Research Fellow and tutor on the MSc in Health Promotion at the London School of Hygiene and Tropical Medicine, UK. He was formerly head of health promotion at the UK's Terrence Higgins Trust and a senior public health strategist for the London Borough of Tower Hamlets. Liza Cragg is a freelance consultant specializing in international health. She contributes to courses and teaching at the London School of Health & Tropical Medicine, UK, and led the update of Health Promotion Theory 2e, also published by Open University Press (2013).
List of authors Acknowledgements Overview of the bookSection 1: Planning and delivering health promotion 1Concepts in health promotion 2Planning health promotion interventions 3 Tools for implementing health promotion 4Evaluation tools for health promotion Section 2: Methods used in health promotion 5Healthy Public Policy 6Advocacy for health 7Healthy settings 8Developing healthy communities through community mobilization 9Using media to promote health: mass media, social media and social marketing 10Peer Education 11Therapeutic change methods 12Information and advice methods 13Multi-level health promotion interventions and programmes Glossary Index