Health Promotion Strategies and Methods (3rd edition)

Health Promotion Strategies and Methods (3rd edition)

By: Garry Egger (author), Rob Donovan (author), Ross Spark (author)Paperback

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Description

Well-known health promotion expert, Garry Egger, leads this experienced, Australian-based author team on the third edition of this essential guide to developing practical and effective health programs. Aimed at the health promotion student, Health Promotion Strategies and Methods, 3/e is a practical guide to developing health promotion strategies that actually work, taking a balanced approach to health promotion, by considering not only the individual, but also group dynamics, as well as population and community approaches. Clearly structured, with real-life case studies throughout each chapter, this book delivers the latest research and health practice in an accessible and meaningful way to assist students and junior practitioners in planning and implementing their health promotions.Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs.

About Author

Dr Ross Spark is the Director of the Tropical Public Health Unit Network for Queensland Health, based in Cairns, a position he has held since 1993. Ross has spent most of his career in northern Australia, primarily involved with tropical and Indigenous health issues. He was Senior Research Fellow in the School of Public Health at Curtin University in Perth from 1989-92 where he conducted health promotion research in the Kimberley region. Prior to that he spent five years as Director of Health Promotion Services with the Northern Territory Department of Health in Darwin. Ross has undergraduate degrees (B.Ed, B.A) from the University of Queensland, a Master of Science degree (in public health) from the University of Oregon and a PhD from the School of Public Health at Curtin University in Perth. He holds adjunct academic appointments as Associate Professor in the School of Public Health at Curtin University, the School of Population Health at the University of Queensland and the School of Public Health and Tropical Medicine at James Cook University. Ross has also consulted internationally in the Asia-Pacific region in the area of public health and health promotion for AusAID, the Secretariat of Pacific Communities and the World Health Organisation. Professor Rob Donovan (PhD Psychology) is a registered psychologist. He holds the Cancer Council of WA Chair in Behavioural Research and is Director of the Centre for Behavioural Research in Cancer Control in the Division of Health Sciences at Curtin University. In 1974 he founded a market & social research company, which achieved a premier reputation in Australia and was acquired in 1998 by NFO-WorldWide. He has held marketing positions at the University of WA, Pace University, New York University and the University of Georgia, and has been a visiting scientist at the US Centers for Disease Control and Prevention in Atlanta, Georgia. He has over 30 years experience in conducting research and developing communication strategies to achieve belief, attitude and behavioural change for state and commonwealth governments, NGOs and national brand advertisers. He is (co) author of over 100 refereed journal articles and book chapters in psychology, health and marketing, and has (co) authored three books on health promotion, the media, and social marketing. In addition to behavioural aspects of cancer control, he has a diverse range of interests having served on the National Expert Advisory Committee on Tobacco (NEACT) and the Australian Health Ministers National Obesity Taskforce Scientific Reference Group, and is a member of the Western Australian Domestic Violence Campaign Advisory Committee and the World Anti-Doping Agencys Ethics and Education Committee. Garry Egger MPH PhD MAPs is the Director of the Centre for Health Promotion and Research in Sydney and an Adjunct Professor in Lifestyle Medicine at Southern Cross University in Lismore NSW. He has worked in clinical and public health since 1972, and has been a consultant to the World Health Organisation, Industry and several government organisations, as well as being involved in medical and allied health education. He is the author of 25 books, over 100 scientific articles and numerous popular press articles and appearances.

Contents

1. Towards better health2. Health and human behaviour 3. Focus on the individual4. Focus on groups5. Focus on populations: social marketing6. Focus on populations: The media7. Focus on populations: community-based approaches8. Focus on populations: environmental approaches9. Factors influencing strategy selection10. Putting it all together: planning and developing health promotion initiatives11. Skills, tools and competencies for health promotion

Product Details

  • ISBN13: 9781743071830
  • Format: Paperback
  • ID: 9781743071830
  • weight: 1
  • ISBN10: 1743071833
  • edition: 3rd edition

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