High-Tech Grass Roots: The Professionalization of Local Elections (Campaigning American Style)

High-Tech Grass Roots: The Professionalization of Local Elections (Campaigning American Style)

By: J. Cherie Strachan (author)Paperback

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Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at new trends in small-town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the new tactics are with us to stay, but that their potentially negative effects-rising campaign budgets and diminished citizen participation-may be mitigated by creative approaches to reform.

About Author

J. Cherie Strachan is assistant professor of communication at the University of Albany.


Chapter 1 The Latest Trends in U.S. Political Campaigns Chapter 2 How Are Local Candidates Campaigning for Office? Chapter 3 Why Are Local Candidates Adopting New Style Campaign Strategies? Chapter 4 How Will Encroaching Campaign Sophistication Affect the Health of Democracy? Chapter 5 Electoral Reform from the Grassroots Chapter 6 Appendix A: A Detailed Account of Data Collection Chapter 7 Appendix B: Summarizing Campaign Sophistication

Product Details

  • ISBN13: 9780742517660
  • Format: Paperback
  • Number Of Pages: 256
  • ID: 9780742517660
  • weight: 231
  • ISBN10: 0742517667

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