By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. * Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the star image is replaced with the star brand * Offers the first extensive analysis of stardom in the post-studio era * Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market * Draws on an extensive body of research data not previously deployed in film scholarship * A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
Paul McDonald is Chair of Creative Industries at the University of Nottingham. He is the author of The Star System: Hollywood s Production of Popular Identities (2000) and Video and DVD Industries (2007), and co-editor of The Contemporary Hollywood Film Industry (2008).
List of Figures vii List of Tables ix Acknowledgments x Introduction 1 Part One: Star Business 9 1 The Symbolic Commerce of Hollywood Stardom 11 2 Star-as-Brand 41 3 The Extraordinary Ordinariness of Tom Hanks 65 Part Two: Star System 85 4 Post-Studio Stardom 87 5 Money and Talent 123 6 The Will Smith Business 155 Part Three: Star Performance 179 7 Spectacular Acts 181 8 Prestige Stardom and the Awards System 215 9 Starring Julia Roberts 254 10 Conclusion 281 Appendix: Academy Award Nominees and Winners in the Actress and Actor in a Leading Role Categories, 1990 2009 285 References 291 Index 315