How Globalizing Professions Deal with National Languages: Studies in Cultural Studies and Cooperation

How Globalizing Professions Deal with National Languages: Studies in Cultural Studies and Cooperation

By: Michel Gueldry (editor)Hardback

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Description

This book examines the impact of globalization on world languages and cultures and its implications for language and culture pedagogy for the working world. In addition, it delineates the broad contours of the professional use of language and culture by providing contextualized, striking evidence of their importance in critical situations across several professional fields.

Contents

Foreword; by Marie-Christine W. Koop; 1. Synergies: Languages for Global Competence, Business & Corporations - Doris Kirchner; 2. Engineering Intercultural Competencies at Home and Abroad- Damon O. Rarick; 3. Reading the Book of Nature: The Hermeneutical Circle in Science - Calvin Kalman; 4. Languages, Culture, and Education for Nonproliferation Policy - Lisa Sanders-Donohoe and Jing-dong Yuan; 5. Language and Culture in Diplomacy: Lost in Translation? - Edward J. Salazar; 6. Introduction to Forensic Linguistics: Language Content, Language Tools, and Communications with Non-Linguists - Margaret van Naerssen; 7. Lessons from the Peace Corps: Where Language Meets Culture in Education - Kelley Calvert, Melissa Nguyen, Philip Rush, Ann Spalatin-Endress; 8. Lost and Found in Translation: Integrating Languages into Health Care for Improved Health Outcomes - Irina V. Popova-Nowak and Corinne Evans; 9. Acculturation Marketing Theory and Practice: Content Evidence from Longitudinal Research on Foreign Actors' Role Assimilation in Japanese Television Advertising - Drew Martin and Arch G. Woodside; 10. Toward Intercultural Competence in the Global Professional: Managing Cultural and Linguistic Barriers to Communication - Kasey Moctezuma; 11. The 'Cultural Turn' in Business and Management Discourse: Political and Ethical Considerations - Karin Zotzmann; 12. Multicultural Teams: Challenges and Solutions - Bob Steiner; 13. Integrated Global Communication Services: Redefining the Role of Language in the Context of Business and Government - Jeffrey J. Munks; 14. Issues in Language Policies for the Labor Force in Developing Countries - Anne Lomperis.

Product Details

  • ISBN13: 9780773446502
  • Format: Hardback
  • Number Of Pages: 356
  • ID: 9780773446502
  • ISBN10: 0773446508

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