How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs
Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. How I Built This is a priceless collection of lessons from this generation's greatest businesspeople - founders, entrepreneurs, investors and CEOs from every imaginable industry, background and style - and guides readers along the intimidating but rewarding arc of the entrepreneurial journey. From the inspiration and desperation in the early days of a new idea, to recruiting talent and raising money, to the first time a founder pays themselves a real salary, to the first time they have to fire half the workforce, to the panic of the inevitable pivot, the first crisis or attack from a competitor, and the even deeper panic of success, to the excitement of expansion and an exit and the realization that you never have to worry about money again How I Built This will offer invaluable insight, direction and advice to entrepreneurs at every point on this entrepreneurial path. It will teach them to overcome every conceivable problem and obstacle by giving them access to the wisdom and experience of the brilliant and determined people who made the journey before them.
About the Author
Guy has served as a Ferris professor of journalism at Princeton University and taught journalism at Georgetown and George Washington Universities. He is the father of two boys and recently relocated from Washington DC to Berkeley, California.
- Imprint: Macmillan
- ISBN13: 9781529026306
- Number of Pages: 480
- Packaged Dimensions: 153x234mm
- Format: Paperback
- Publisher: Pan Macmillan
- Release Date: 2020-09-03
- Binding: Paperback / softback
- Biography: Guy has served as a Ferris professor of journalism at Princeton University and taught journalism at Georgetown and George Washington Universities. He is the father of two boys and recently relocated from Washington DC to Berkeley, California.