How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators

By: Johanna M. Lockhart (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

Description

How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

About Author

Johanna Lockhart currently serves as Manager, Marketing and Business Development at the Houston Independent School District. She has more than 20 years of experience in marketing, communication, and public relations in both the private and public sectors.

Contents

Part 1 Preface Part 2 Introduction Chapter 3 School Marketing: What it is and why it matters Chapter 4 Getting Started Chapter 5 Marketing Research and Database Marketing Chapter 6 Marketing Communication Chapter 7 Electronic Communication: An effective marketing tool Chapter 8 Media Relations Chapter 9 Building Community Partnerships Chapter 10 Community Connections for All Students/Arts Education Matters Chapter 11 Fund Raising Chapter 12 Summary

Product Details

  • ISBN13: 9781607097693
  • Format: Paperback
  • Number Of Pages: 266
  • ID: 9781607097693
  • weight: 408
  • ISBN10: 1607097699

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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