How to Measure Anything Workbook: Finding the Value of Intangibles in Business
By: Douglas W. Hubbard (author)Paperback
1 - 2 weeks availability
The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. * Companion to the revision of the bestselling How to Measure Anything * Provides chapter-by-chapter exercises * Written by industry leader Douglas Hubbard Written by recognized expert Douglas Hubbard creator of Applied Information Economics How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues. Doug is the author of How to Measure Anything: Finding the Value of Intangibles in Business (Wiley).
Preface ix About the Author xi Part I Questions 1 Chapter 1 The Challenge of Intangibles 3 Learning Objectives 3 Chapter Overview 3 Questions 4 Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily 9 Learning Objectives 9 Chapter Overview 9 Questions 10 Chapter 3 The Illusion of Intangibles: Why Immeasurables Aren t 15 Learning Objectives 15 Chapter Overview 15 Questions 16 Chapter 4 Clarifying the Measurement Problem 23 Learning Objectives 23 Chapter Overview 23 Questions 24 Chapter 5 Calibrated Estimates: How Much Do You Know Now? 31 Learning Objectives 31 Chapter Overview 31 Questions 32 Chapter 6 Quantifying Risk through Modeling 39 Learning Objectives 39 Chapter Overview 39 Questions 40 Chapter 7 Quantifying the Value of Information 47 Learning Objectives 47 Chapter Overview 47 Questions 48 Chapter 8 The Transition: From What to Measure to How to Measure 55 Learning Objectives 55 Chapter Overview 55 Questions 56 Chapter 9 Sampling Reality: How Observing Some Things Tells Us about All Things 61 Learning Objectives 61 Chapter Overview 61 Questions 62 Chapter 10 Bayes: Adding to What You Know Now 69 Learning Objectives 69 Chapter Overview 69 Questions 70 Chapter 11 Preference and Attitudes: The Softer Side of Measurement 77 Learning Objectives 77 Chapter Overview 77 Questions 78 Chapter 12 The Ultimate Measurement Instrument: Human Judges 87 Learning Objectives 87 Chapter Overview 87 Questions 88 Chapter 13 New Measurement Instruments for Management 93 Learning Objectives 93 Chapter Overview 93 Questions 94 Chapter 14 A Universal Measurement Method: Applied Information Economics 99 Learning Objectives 99 Chapter Overview 99 Questions 100 Part II Answers 105 Chapter 1 The Challenge of Intangibles 107 Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily 109 Chapter 3 The Illusion of Intangibles: Why Immeasurables Aren t 111 Chapter 4 Clarifying the Measurement Problem 115 Chapter 5 Calibrated Estimates: How Much Do You Know Now? 117 Chapter 6 Quantifying Risk through Modeling 119 Chapter 7 Quantifying the Value of Information 125 Chapter 8 The Transition: From What to Measure to How to Measure 129 Chapter 9 Sampling Reality: How Observing Some Things Tells Us about All Things 131 Chapter 10 Bayes: Adding to What You Know Now 135 Chapter 11 Preference and Attitudes: The Softer Side of Measurement 137 Chapter 12 The Ultimate Measurement Instrument: Human Judges 139 Chapter 13 New Measurement Instruments for Management 141 Chapter 14 A Universal Measurement Method: Applied Information Economics 143
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