Web site promotion is an essential element of designing, launching and managing a web site. This guide explains the process of registering your site with leading search services, and shows you how smart design can maximise your positioning on the results lists. The development of an integrated site marketing strategy shows how using email, advertising, press releases and word of mouth can build your site's traffic levels.
Mark Kerr has been writing and training on Internet topics since 1995. He is the editor of Aslib's Tips and tricks for web site managers, and writes articles and book reviews for a number of publications in the information sector. He works at South Bank University as Centre Manager for London ASPECT, a business advice and training centre in the UK Online for Business network, run as a partnership between the University and Business Link London Central.
Introduction; Why promote? Promotional strategy; Promotion by design; URL submission; Establishing links; Email interactivity and permission marketing; Press releases and notification; Direct advertising; Monitoring and measurement; Appendix: Web site marketing and promotion newsletters; Glossary.