You are about to embark on one of the biggest adventures of your life. It's a daunting prospect, isn't it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial.
This book expertly guides you through the principles of running and growing a successful business - including what to do when it's not going exactly as you wish. Crammed with practical advice - from assessing pros and cons to motivating yourself and adopting effective practices - it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.
Kevin Duncan worked in advertising and direct marketing for 20 years. For the past fifteen years he has worked on his own as a business adviser, marketing expert and author. He advises various businesses as a non-executive director, business strategist and trainer. His books have sold more than 120,000 copies and been translated into over a dozen languages. Several have been voted Telegraph Business Club Book of the Week and nominated for CMI Management Book of the Year. In his spare time he travels to strange parts of the world, releases rock and blues albums, and flies birds of prey.