How to Sell to Retail: The Secrets of Getting Your Product to Market

How to Sell to Retail: The Secrets of Getting Your Product to Market

By: Clare Rayner (author)Paperback

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Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, "How to Sell to Retail" will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.

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About Author

Clare Rayner is one of the most well-known and well respected retail consultants in the UK. Known as The Retail Champion, Clare is engaged by clients as a consultant, professional speaker and business mentor, and is regularly called upon by BBC News (TV and Radio) and trade press to comment as a retail expert. She is the author of The Retail Champion, also published by Kogan Page.


Chapter - 00: Introduction;Section - ONE: Look Big;Chapter - 01: Identity;Chapter - 02: Presence;Chapter - 03: People;Section - TWO: Plan Big;Chapter - 04: Customer;Chapter - 05: Competition;Chapter - 06: Scalability;Section - THREE: Pitch Big;Chapter - 07: Preparation;Chapter - 08: Selling;Chapter - 09: Negotiation;Section - FOUR: Get Big, Stay Big!;Chapter - 10: Expansion;Chapter - 11: Replication;Chapter - 12: Paranoia!

Product Details

  • publication date: 03/02/2013
  • ISBN13: 9780749466800
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9780749466800
  • weight: 397
  • ISBN10: 0749466804

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
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