A new 25th anniversary update of the entrepreneur's bible
For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.
Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:
� Preparing a business plan
� Finding the right location
� Deciding on an ownership structure
� Record keeping and taxes
� Financing and capital
� Inventory and distribution
� Hiring and staffing
� Managing and motivating people
� Marketing and promotions
� Risk management
� And much more
In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.
GREGORY F. KISHEL and PATRICIA GUNTER KISHEL are MBAs, business consultants, and coauthors of several Wiley books. They are also the authors of How to Start and Run a Successful Consulting Business; Start, Run, and Profit from Your Own Home-Based Business; and Start and Succeed in Multilevel Marketing.
Preface. 1. Getting Started. 2. Preparing Your Business Plan. 3. Determining the Best Location. 4. Your Building. 5. Structuring the Business. 6. Recordkeeping and Taxes. 7. Financial Statements. 8. Obtaining Capital. 9. Inventory and Distribution. 10. Setting the Price. 11. Staffing. 12. Managing and Motivating. 13. Developing Your Promotional Strategy. 14. Selling and Servicing. 15. Safeguarding Your Business. 16. International Marketing. 17. Franchising. 18. Getting Help. Index.