The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines. Robert would love to hear from you if you think he can help you become more successful. You can contact him at Robert@RobertAshton.co.uk visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.
About the author Introduction to the second edition Introduction to the first edition How to use this book Part One: Before You Start 1. See your future as an entrepreneur ? crystal clear 2. How to find your biggest business opportunity 3. How to be really sure your business idea will fly 4. Business type ? what's possible 5. Business structure - building in room to grow 6. Finding the perfect place ? business premises 7. Starting up or taking over an existing enterprise Part Two: Planning To Succeed 8. How to write a convincing plan 9. Where to find the money you need 10. Advisers and mentors and why they're important 11. Timing is everything ? how to decide when to start Part Three: Finding Customers 12. Where to look for the best customers 13. How to develop the right brand and image 14. Marketing in a nutshell 15. Your winning marketing message 16. How to make sure your website's a winner 17. How to get good PR and keep on getting it 18. Ways that anyone can be good at selling 19. Reputation ? making friends and influencing people Part Four: Managing Your Business 20. How to do your bookkeeping without tears 21. How to make your profits bigger 22. Financial factors to watch as you start to grow 23. How to minimise risk and sleep well at night 24. Your first employee ? how to take this giant leap Part Five: Growing Your Business 25. Measuring what matters 26. Lifestyle or wealth ? a chance to reflect and review those goals Index