How to Understand Business Finance (Creating Success 34 2nd Revised edition)

How to Understand Business Finance (Creating Success 34 2nd Revised edition)

By: Brian Helweg-Larsen (author), Bob Cinnamon (author)Paperback

Only 1 in stock


The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. "How to Understand Business Finance" is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

Create a review

About Author

Robert Cinnamon is a world-renowned educator. As a director of the international training and consultancy firm, Insight Marketing and People, he runs a popular masterclass and in-company training programme Demystifying Financial Management. Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He teaches in three languages across five continents and runs a business simulation used by the Harvard Business School's MBA Programme.


Chapter - 00: Introduction;Chapter - 01: So why do you want to know more about finance?;Chapter - 02: The business cycle;Chapter - 03: Where do all the business functions fit in?;Chapter - 04: Financial planning - the budgets;Chapter - 05: Measuring business performance - financial ratios;Chapter - 06: Getting finance from the bank;Chapter - 07: How our investors see us - stock market ratios;Chapter - 08: Valuing a company;Chapter - 09: Shareholder value and economic profit;Chapter - 10: The hidden costs - depreciation, amortization and tax;Chapter - 11: What must we sell to make a profit?;Chapter - 12: Tools for evaluating projects;Chapter - 13: Where is all our cash? Managing working capital

Product Details

  • publication date: 03/04/2010
  • ISBN13: 9780749460204
  • Format: Paperback
  • Number Of Pages: 176
  • ID: 9780749460204
  • weight: 225
  • ISBN10: 0749460202
  • edition: 2nd Revised edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly