The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. "How to Understand Business Finance" is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.
Robert Cinnamon is a world-renowned educator. As a director of the international training and consultancy firm, Insight Marketing and People, he runs a popular masterclass and in-company training programme Demystifying Financial Management. Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He teaches in three languages across five continents and runs a business simulation used by the Harvard Business School's MBA Programme.
Chapter - 00: Introduction;Chapter - 01: So why do you want to know more about finance?;Chapter - 02: The business cycle;Chapter - 03: Where do all the business functions fit in?;Chapter - 04: Financial planning - the budgets;Chapter - 05: Measuring business performance - financial ratios;Chapter - 06: Getting finance from the bank;Chapter - 07: How our investors see us - stock market ratios;Chapter - 08: Valuing a company;Chapter - 09: Shareholder value and economic profit;Chapter - 10: The hidden costs - depreciation, amortization and tax;Chapter - 11: What must we sell to make a profit?;Chapter - 12: Tools for evaluating projects;Chapter - 13: Where is all our cash? Managing working capital
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- ID: 9780749460204
2nd Revised edition
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