Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationary, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. It explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text. Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures.
Lester Meachem has worked as a freelance illustrator/designer for many years. He is Head of Visual Communication at the School of Art & Design, University of Wolverhampton. Dr Lindsey Marshall pursued a freelance career in graphic design before moving into higher education. She is currently a principal lecturer working in visual communications at the School of Art & Design, University of Wolverhampton.