9780241290965
Hunch: Turn Your Everyday Insights into the Next Big Thing
By
Bernadette Jiwa (Author)
Paperback
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About the Author
Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).
More Details
- Contributor: Bernadette Jiwa
- Imprint: Penguin Books Ltd
- ISBN13: 9780241290965
- Number of Pages: 176
- Packaged Dimensions: 129x198x11mm
- Packaged Weight: 129
- Format: Paperback
- Publisher: Penguin Books Ltd
- Release Date: 2017-06-01
- Binding: Paperback / softback
- Biography: Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).
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