Hungry Start-Up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

Hungry Start-Up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

By: Peter S. Cohan (author)Paperback

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The Entrepreneur's Meal Ticket Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline. Peter Cohan has found they're driven by a hunger to create a working world in which they want to live something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges until now. Cohan focuses on six key start-up choices setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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About Author

Peter S. Cohan is principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. Cohan teaches strategy to undergraduate and MBA students. Since May 2002, Cohan has served as an executive-in-residence at Babson, advising MBA teams in their consulting work with companies through the Babson Consulting Alliance Program (BCAP) and Management Consulting Field Experience (MCFE) programs. He has previously taught at Stanford University's Industry Thought Leaders program, Columbia University's Senior Executive Program, MIT, the University of Hong Kong, the National University of Singapore, and other universities in Europe and Asia. He has also conducted management development programs in the US and Asia sponsored by leading corporations, such as IBM, Intel, Hewlett Packard, Oracle, Fidelity Investments, and Procter & Gamble. Cohan is a frequent commentator on developments in economics, technology, and finance. He has been a guest on ABC's Good Morning America, CBS's Evening News and Early Show, CNN, CNBC, PBS's Wall $treet Week, and New England Cable News (NECN). He has been quoted in the New York Times, the Wall Street Journal, the Washington Post, Barron's, Red Herring, Time, BusinessWeek, Fortune, and Newsweek International. His own monthly investment newsletter is The Cohan Letter.


Introduction Chapter 1: Setting Goals Chapter 2: Picking Markets Chapter 3: Raising Capital Chapter 4: Building Teams Chapter 5: Gaining Share Chapter 7: Adapting to Change Chapter 8: Implications for Start-up CEOs Chapter 9: Implications for Established Companies Chapter 10: Implications for Start-up Investors Appendix: Analysis of the Interviews

Product Details

  • publication date: 01/12/2012
  • ISBN13: 9781609945282
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9781609945282
  • weight: 880
  • ISBN10: 160994528X

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