Hunting the Killer Idea

Hunting the Killer Idea

By: Nick McFarlane (author)Paperback

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£10.46 RRP £14.95  You save £4.49 (30%) & FREE Saver Delivery on orders over £20


Killer Ideas. They're out there. Wild, crazy, unpredictable and dangerous. So powerful they'll stop a person in their tracks, turn a life around, inspire a movement, start a revolution, or even kill one. This book is a must read for anyone who realises the time for procrastination is over and the mammoth task of hunting down their own killer idea has come. Predatory thinking. Disruption theory. Image collision. Behaviour change. Abstract wrestling. Search and destroy. Lateral thinking and many other methods of creative idea generation are sized up to see if they'll come in handy when the horn sounds and the hounds are released. Beautiful illustrations and graphics accompany the insights, essays and interviews like a torch illuminating the journey through the tangled jungle of crazy notions and twisted concepts until the now battle hardened reader is ready to confront their own killer idea

About Author

Nick draws upon 20 years of experience in advertising, art and design to tell subversive stories and agitate with iconic imagery. Whether as the author and illustrator behind Spinfluence: The Hardcore Propaganda Manual for Controlling the Masses or producing the cover art for The Prodigy's most recent chart-topping album, The Day is My Enemy. Nick thrives at the collision point of pop-culture and social-insanity, creating work which is both abrasive and insightful.

Product Details

  • ISBN13: 9781908211347
  • Format: Paperback
  • Number Of Pages: 200
  • ID: 9781908211347
  • weight: 620
  • ISBN10: 1908211342

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