There was a lust for fame and fortune. Only then would he become the biggest pull on the planet.
But the closer he got to his fortune, the more he became disillusioned with the value of money, as he discovered a world full of greed, evil and corruption. He falls in love and realises that's what he's been looking for all his life, but there is work to do.
He is now Don Quixote, the character Cervantes saw four hundred years ago, and he must slay the evil giants before he is worthy of the fair Dulcinea. But they are many. Though Don Quixote is not alone - there have been forces guiding him, giving him strength all his life, way outside our comprehension, and they're getting stronger...
...and so is he.