I See What You Mean: Persuasive Business Communication

I See What You Mean: Persuasive Business Communication

By: D. Joel Whalen (author)Hardback

1 - 2 weeks availability


Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.

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About Author

Joel Whalen is Academic Director of the Kellstadt Center Sales Leadership Program at Chicago's DePaul University (since 1986). He is an Associate Professor of Marketing and holds a Ph.D. in Marketing Com-munications (Florida State University '86). Dr. Whalen has been listed by Who's Who in America and Men of Distinction, Cambridge, England. He is a Sales and Sales Management Fellow of the American Marketing Association. The Ernst & Young Entrepreneurship Foundation named him Entrepreneur of the Year, and he is a member of the Entrepreneur Hall of Fame. Joel has received numerous awards for outstanding teaching. After 10 years of study, experimentation, and innovation, in cooperation with companies, associations, and thousands of DePaul students, Joel discovered the core psychological, attitudinal, and behavioral drivers behind effective, professional communication. He created a series of exercises that have helped people become more masterful communicators. In workshops and classes throughout the U.S., Australia, and Thailand, Dr. Whalen gives thousands of people the tools they need. Dr. Whalen has an extensive background in sales and advertising. As a salesperson and sales manager, he consistently set all-time sales records. Joel has received numerous advertising awards for creative television and radio commer-cials, including an award for one of the first television commercials created by a computer. In Florida politics, Whalen was communications advisor to several successful, statewide political campaigns. Dr. Whalen is the author of I See What You Mean, Sage Publications. He has published articles in: Psychology & Marketing Journal of Business Research Journal of Business Ethics Design Management Journal Journal of Educational & Psychological Measurement Journal of Promotions Management Joel has been interviewed by national and international press including:l CBS NBC ABC PBS NPR's Marketplace Advertising Age Atlanta Constitution Chicago Tribune Chicago Sun Times Christian Science Monitor Financial Times of London Playboy Time The Australian Broadcasting Company (ABC)


The Central Leverage Points of Effective Communication Effective Communication Symbolically Sharing Your Personal Experience The Search for Meaning Symbols Get Meaning from Social Experience When You're Afraid to Communicate Understanding Anxiety and Fear Managing Speech Anxiety Action Steps You Can Take First, People Must Believe You Managing Your Credibility Oral Communication The Words You Say Are Less than 10% of the Message Strategies for Developing Messages What You're Going to Say Strategies for Formatting Presentations How You Say It Message Delivery Performing the Presentation Visual Tools for Presentation Writing Memos with High Communication Factor Writing Reports with High Communication Factor Writing with High Communication Factor Becoming the Great Communicator Some Special Words to Participants in Dr Whalen's Effective Communication Classes and Workshops A Message to DePaul Kellstadt Graduate School of Business Students Effective Communication (KGSB 499)

Product Details

  • publication date: 31/12/1995
  • ISBN13: 9780761900306
  • Format: Hardback
  • Number Of Pages: 280
  • ID: 9780761900306
  • weight: 522
  • ISBN10: 0761900306

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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