Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus, this print and online Course Book Pack includes a focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB ethos.
* The most comprehensive coverage of the current syllabus, written by experienced IB teachers and workshop leaders * Completely overhauled to most comprehensively build the in-depth subject knowledge learners need for success * Fully embed the new concept-based learning requirement, addressing all of the key concepts that underpin the new syllabus including change, globalization and culture * Keep learning fresh and develop truly outward-looking learners via relevant case studies and a strong international focus * Rigorously prepare learners for assessment, with the only assessment support directly from the IBdriving high achievement * Thoroughly embrace the IB approach, with a strong focus on TOK, the learner profile * Fully comprehensive and directly supporting Study Guide cements all the key theory, for the best performance in assessment * Chapter on the updated intenal assessment supports best practice * Multiplatform access, compatible with PCs, Macs, iPads, tablets and more * Includes one print course book and one online course book * The license expires on 31st December 2022
Martin Mwenda Muchena is based at the United World College of South Africa, where he teaches IB Diploma Business Management and Economics.
1.1 Introduction to business management ; 1.2 Types of organizations ; 1.3 Organizational objectives ; 1.4 Stakeholders ; 1.5 External environment ; 1.6 Growth and evolution ; 1.7 Organizational planning tools (HL only) ; 2.1 Functions and evolution of human resource management ; 2.2 Organizational structure ; 2.3 Leadership and management ; 2.4 Motivation ; 2.5 Organizational (corporate) culture (HL only) ; 2.6 Industry/employee relations (HL only) ; 3.1 Sources of finance ; 3.2 Costs and revenues ; 3.3 Break-even analysis ; 3.4 Final accounts (HL included) ; 3.5 Profitability and liquidity ratio analysis ; 3.6 Efficiency ration analysis (HL only) ; 3.7 Cash flow ; 3.8 Investment appraisal (HL included) ; 3.9 Budgets (HL only) ; 4.1 The role of marketing ; 4.2 Marketing planning ; 4.3 Sales forecasting (HL only) ; 4.4 Market research ; 4.5 The four Ps ; 4.6 The extended marketing mix of seven Ps (HL only) ; 4.7 International marketing (HL only) ; 4.8 E-commerce ; 5.1 The role of operations management ; 5.2 Production methods ; 5.3 Lean production and quality management (HL only) ; 5.4 Location ; 5.5 Production planning (HL only) ; 5.6 Research and development (HL only) ; 5.7 Crisis management and contingency planning (HL only) ; 6. Internal assessment ; 7. Extended essay ; 8. External assessment
Number Of Pages:
- ID: 9780198354987
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