When Lou Gerstner took the helm at IBM in 1993, the company was near to death. Big Blue lost $8 billion that year, capping a three-year loss of $16 billion. The business world had changed and it had failed to adapt, drowning in bureaucracy and its insular view of the business world. Six years on IBM is thriving again, and the stock is at an all-time high. Here is an in-depth look at IBM's recovery and the man who is leading it, Lou Gerstner. Author, Doug Garr, chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new strategies. Drawing on more than 150 interviews and hundreds of documents, Garr paints an enthralling portrait of the unlikely transformation of the dying mainframe company into an increasingly nimble information services giant. Along the way he reveals who this extraordinary, sometimes difficult, man is.
Chapter 1 - A Brand Guy in the Information Age Chapter 2 - Would Anyone Want This Job? Chapter 3 - A New Man in Armonk Chapter 4 - First Months, First Moves Chapter 5 - A Vertical Version of Reality Chapter 6 - The Making of a CEO Chapter 7- Seismic Shakes in Big Blue's Culture Chapter 8 - Two Camels in Front of a Pizza Hut Chapter 9 - That Strange, Elusive PC Company Chapter 10 - At War with the Evil Empire Chapter 11 - Gerstner Grabs for Groupware Chapter 12 - A Shifting Wind in Armonk Chapter 13 - New Images in the House that Lou Built Chapter 14 - Leadership - At Home and Abroad Chapter 15 - Network Computers and Big Blue's Servers Chapter 16 - A Loss Leader Even Lou Can Live With Chapter 17 - There's No Place to Hide Full Disclosure Notes Bibliography Index