Iconic Packaging - The Heinz Ketchup Bottle

Iconic Packaging - The Heinz Ketchup Bottle

By: Marcel Verhaaf (author), BIS Publishers (author)Hardback

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Description

Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.

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About Author

Marcel Verhaaf: Owner of a branding, packaging and structural design agency with a strong international orientation. With a footprint in The Netherlands and the Czech Republic.Packaging designer and branding expert

Product Details

  • publication date: 13/06/2011
  • ISBN13: 9789063692308
  • Format: Hardback
  • Number Of Pages: 64
  • ID: 9789063692308
  • weight: 290
  • ISBN10: 9063692307

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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